6 Strategic Shifts I Made in My Blogging Business

Some changes have been happening in my blogging business recently, so I decided to write about it.

I hope this inspires you to take action and get back to blogging if you’ve left it behind, and also get more strategic with your content strategy.

Let’s dive in.

1. Niching down + building authority.

I finally niched down, after so many years of almost doing it. And my core theme now is blog sponsorships.

It’s what I know best, what I do literally all the time, what I get better at every single month, and how I earn my money. It’s also what I love teaching and what I feel an expert in.

So in this new era of my blogging business, I’m all about helping you earn from sponsored content on your site.

There’s a lot I’m doing to position myself as an expert in the industry.

I have my course (The Blog Sponsorship Boss) and keep adding new lessons to it.

I have my freebie (7 Easy Ways to Start Earning from Sponsored Posts) and it’s the main call to action I have for people landing on my sites.

I updated my social media strategy. My accounts now reflect this direction and position me as a blog sponsorship expert, and the content I post there is mostly on that topic.

I started writing guest posts on that, and a new paid offer is in the works.

Also, I’ll be posting about sponsored blogging on this site more this year.

That’s how I’m niching down and creating authority. I want to be known for 1 thing online, to do 1 thing really well, and that is sponsored blogging.

2. Repurposing content.

Okay, I’ve been repurposing content forever, but now do it in a different way.

I create one short video and post it on TikTok, then publish the same one on Instagram. And as of lately, I’m also uploading the same to YouTube Shorts.

The results have been pretty good so far, actually, at least in terms of page views. I share them in this post.

If you’re already posting Reels, I highly recommend you publish them to other platforms too. You never know where each video might get attention.

3. Optimizing my funnel.

There are different ways people discover me. I then invite them to sign up for my newsletter and grab one of my freebies.

For the one on blog sponsorships, I created a special product (a blogging case study taking them behind the scenes of my year in business and showing exactly how I earned $51K from sponsorships last year). They are redirected to the page offering them this with a massive discount right after they sign up for the freebie.

Here’s the case study if you’re interested. I’ve applied the discount code for you already.

With this move, I optimized my funnel.

I offer people something so good with such a big discount, and it serves as proof that sponsored blogging can indeed be a full-time business.

This builds trust and after that, they are more likely to listen to me more. They are then enrolled in an automated email sequence that teaches them more about sponsored blogging, and keep receiving my weekly newsletter.

If you too want to grab that freebie, here it is:

4. Taking a more strategic approach to brand partnerships.

I’m even more excited to think of new ways to pitch brands, negotiate better via email, optimize my media kit, and discover new sponsored networks to join.

With that, I want to not just double my revenue, but keep updating The Blog Sponsorship Boss with the latest info and strategies, as well as hone my craft and be the best person teaching sponsored blogging out there.

5. Simplifying my blogging business.

With everything I do, I also aim at simplifying things as much as possible.

I 80/20 my business. Meaning that I identify the 20% of activities bringing in 80% of the results and ditch the rest.

That’s why I repurpose content only on platforms I believe in. 

I batch create content and use templates to save time.

I have fewer lead magnets, email sequences and products. Or at least left behind the many that I had and don’t actively promote them, as it’s just too much.

I also don’t act on most of the ideas I have. Truth is, I’ll always have more ideas than time on my hands, and some are just passion and inspiration and creativity in different forms. But that doesn’t mean I need to do something about them. That only makes a business more complex.

And now that I’m a mom, I do value my time more than ever and work minimum hours weekly. So I only stick to the essentials, to the things moving the needle forward.

And speaking of motherhood…

6. I work 1-3 hours a day.

That’s the stage I’m in now that baby girl is 2 and a half months old. I don’t know what the next stage looks like, but this is the reality now and it seems to be working for everyone.

This means I prioritize ruthlessly, am kind to myself when I don’t get anything done (or not nearly as much as I wanted) and I just go with the flow.

Every day of being a mom is different, but that’s okay. I get to be with her and that’s more than enough.

That’s what makes me appreciate the sponsored blogging business model more than ever now. It’s what allows me to work this little and still get paid to be a blogger. And that’s why I’m so passionate about teaching it.

So these are the shifts happening in my business lately. What about you?

What have you been working on as a blogger?